Fiat 500 Configurator
Your car, the way you want it
3D Customizers | 3D Presentations | 3D Printed Models | 3D Software and Apps
3D Interaction | Communication/advertising
Fiat 500 Configurator
Customer : Bell Production - Fiat Spa
Year : 2010
Development time : 2 Months
The Geneva Motor Show represents a milestone for the automotive world. The spotlights are focused on the news from the largest car manufacturers in the world. Being able to differentiate your brand and capture the attention of visitors in such a competitive context is a crucial challenge.
The exhibit installation allows you to virtually <strong>customize</strong> the new Fiat 500 in many of its details, through a <strong>real time experience</strong> with which the visitor interacts with a number of items designed for that purpose. Each of these can vary within a range of possibilities, accordingly to the catalogue:
<li>A<strong> paint container</strong> to "paint" the livery of the car body, throwing virtual “bucketfuls” towards the stand display;</li>
<li>A <strong>needle</strong> to "sew" the finishing of the fabrics of the interior;</li>
<li>A<strong> pneumatic gun</strong> to "tighten" your favourite wheel rims.</li>
<img class="wp-image-1247 size-large" src="http://www.protocube.it/site_2016/wp-content/uploads/2016/01/500_gadget_exhibit-1024x270.jpg" alt="500_gadget_exhibit" width="1024" height="270" /> The items in the installation include, from left to right, a needle to "sew" the fabrics of the interior, a bucket of paint to "paint" the car body and a pneumatic gun to "tighten" your favourite wheel rims.
<img class="wp-image-1248 size-large" src="http://www.protocube.it/site_2016/wp-content/uploads/2016/01/500_banner-1024x146.jpg" alt="500_banner" width="1024" height="146" /> Graphic summarizing the main elements of the installation of the Fiat 500 to the Geneva Motor Show in 2010.
The main<strong> display</strong> of the stand allows you to view the whole <strong>configuration of the new Fiat 500</strong> in real time.
<img class="wp-image-1249 size-large" src="http://www.protocube.it/site_2016/wp-content/uploads/2016/01/500-screen-1024x588.jpg" alt="500 screen" width="1024" height="588" /> The interactive display has been designed to receive all input data from the configuration choices made by the visitors to the stand. Being able to view in real-time changes to colours, wheels and interiors has been highly successful in terms of critics and participation at the Geneva Motor Show in 2010.
<strong>Involvement, fun and passion</strong>, lived with excitement for feeling the new Fiat 500 as yours. Not any car. <strong>A true icon of Italian car design</strong>.
<img class="wp-image-1250 size-large" src="http://www.protocube.it/site_2016/wp-content/uploads/2016/01/150703_FIAT_Nuova-500_01-1024x682.jpg" alt="500 lingotto" width="1024" height="682" /> The new Fiat 500 in the scenery of the "bubble" of Lingotto, during night time, designed by architect Renzo Piano. This elements of tradition and culture of Turin are renewed in the new mission of FCA (FCA credits, www.fiatpress.com)